Brand Awareness Campaign
The goal for of this campaign was to increase brand awareness and loyalty. To do so we moved away from the sales pitches of our competitors and instead created content that felt less like an ad and more like a rallying cry. We focused on creating memorable, affirming, and proudly queer content that could live on paid and owned social.
2019 Holiday Campaign
This campaign focused on the bond of chosen family. The core of the campaign revolved around the fact that the holidays are a time for family. What made our campaign remarkable was celebrating the diverse ways that modern families are formed.